New branches in Romania and the Ukraine
In its trading strategies Bioveta, a. s. also focuses on the markets of Central and Eastern Europe. In order to boost its presence in all segments of the market, Bioveta Holding, a. s. decided to adopt a regional concept for the representation of Bioveta’s trading activities in this area.
The regional presence of employees, combining Czech management with local sales representatives, provides more detailed information about the markets and their requirements. It also enables Bioveta, a. s. to respond flexibly to the needs of its customers. This strategy has helped to promote the Bioveta, a. s. brand and boost revenues in the region.
The first foreign branch to be established in line with this concept was Bioveta Romania, s. r. l., based in Cluj-Napoca. The second branch is Bioveta Ukraine based in Kiev. Another countries where a trade agency of Bioveta is to be set up is the Russia and Poland.